Juventus opened up their brand new stadium. “ACF Fiorentina is ready to invest €250milliom to build the New Artemio Franchi Stadium, so as to give the City and its Fans a state-of-the-art 50,000 square meter facility with 42,000 spectators, generate 1,000+ new jobs and ensure the Club has the resources it needs to … Now I have been to Florence many times and the same for Stadio Artemio Franchi. Deloitte did provide some more detail to this increase. ACF Fiorentina. A significant investment that could generate an overall economic impact equal to approximately 5 billion euros in 10 years between growth in revenues of ACF Fiorentina, new third party commercial activities, new jobs, extra tax revenue for the real estate development in the Campo di Marte neighborhood.”. What happened to the rest of Europe’s revenues? At the time, the stadium was a masterpiece of engineering, and its inauguration was monumental. Yes, admittedly Juve is a global brand, attached to the Agnelli empire of Fiat, Ferrari and Jeep and followed by millions of established fans. Next, Rocco’s friend Rafael Viñoly has positioned a new project where he would build a new stadium adjacent to the Franchi where the Astori sports center, the Affrico, the Cerreti and the Olimpia now sit. But even if the stadium did for Fiorentina what it did for Juve it would add over €55million. +++VIDEO TGR RAI TOSCANA+++Vedere per credere.Acqua ovunque, scrosci dagli spalti. There was plenty of useful, interesting stuff in this one as long as you ignore the scoreline. What it means to Fiorentina and Fiorentinis. This restyling has a few main projects. This is realistic to think of because of Fiorentina’s sad current state of game day revenues (€5.3million), absent of large advertisers, zero revenues brought in from non gameday events and the overall lack of finances brought in from Fiorentina not owning it’s stadium today. on 28th January 2019. The management has not performed well enough in their three mercatos to date. What could Fiorentina do with a safe environment for their fans and €55million more a season to spend in the market? The Tuscan club are looking to develop a new 40,000-seater stadium … If the 'testimonial elements' make parts of it prohibitive, it could require changes. Lic. At the start of the 2008/2009 season Fiorentina were sitting pretty. Today, Fiorentina and the government of Firenze are down to three options: Build a new stadium in the Mercafir area, tear down and build new, or renovate the Artemio Franchio. When Rocco Commisso took over Fiorentina, the clubs revenue had declined from the €101million in 2008-2009 down to €94million. In order to see these kind of returns one would have had to invest in Tesla stock at the same time the stadium opened up. Fiorentina has played at the Stadio Artemio Franchi since it opened in 1931 and there has been talk of a new ground for nearly a decade. Florence is a major tourist destination and we believe a new stadium could become a must-see attraction for the 15 million visitors passing through each year.”. Fiorentina owner Andrea Della Valle says the Viola are â almost on the home straightâ with plans for a new stadium. The stadium was officially opened on 13 September 1931 with a match between Fiorentina and Admira Wien, though it took until 1932 for … 2020. Fiorentina president Rocco Commisso has expressed his hope for the Italian Serie A football club to move into a new stadium by 2023. As reported by an Italian newspaper La Repubblica, Florence municipals agreed to sell the area for possible construction of Fiorentina’s new stadium. We will talk about future revenues shortly, but let us first discuss the fans. Main image (top): The new football stadium for ACF Fiorentina in Florence is part of the redevelopment of a 48 hectare area. But the new American owner of the soccer team there says it no longer does its job. “It’s impossible to build in Italy,” he said in a speech at Colombia University. Yes, in fact there is a lot of momentum behind what Fiorentina is doing. Indeed the only place I have found that sells tickets is in a small building almost reminiscent of a social club frequented by supporters that has a small ticket office. Fiorentina realized very little revenue off of all Le Coq jerseys sold by the club, as a result of contracts negotiated under the Delle Valle. One example is that of Viola Club China who has a couple thousand members today, where they were once 30,000 to 40,000 fans in the early 2000’s. Matchday revenues went from €11.6million in 2010-11 to €31.8million in 2011-12, €38million in 2012-13 and they progressively got higher until they realized matchday revenues of €65.5million in 2018-19. Fiorentina To Meet Manchester City in Champions League, In the Round of 16 draw, the Viola have drawn the English club, More Florentines agree that the Franchi needs a total makeover, A new, quiet Rocco emerges in the face of Pessina’s latest Franchi volley, Rocco is ready to tear down the Franchi or head for Campi, Superintendent Pessina halts work on new training facility, ACCVC and ATF Announce Stadium Petition [UPDATED]. In addition to serving as longtime home to ACF Fiorentina and a host stadium for the 1990 World Cup, Stadio Franchi has served as the backdrop for … The increase in revenues would come from a new commercial area open seven days a week with operations comprised of retail, hospitality (eg hotel) and a museum. Tutti i diritti riservati. Their comfort is very important to me. I have been at the Franchi pregame, postgame and during the day when there are no games while touring the Centro Sportivo Davide Astori. SIAE 1263/I/1336. The latest consensus by experts is that Fiorentina would prefer to engage in the restyling of the Franchi. ACF Fiorentina S.p.A. Viale M. Fanti 4, 50137 Firenze - Italia; Capitale Sociale € 7.350.000,00 i.v. The team is not performing well enough on the pitch. A simple look at the finances behind the stadium project. Now, do I honestly believe that this stadium would almost triple our revenues? The mayor of the city, Dario Nardella anticipates, that the stadium could be ready in 48 months. The stadium would cut off both Curvas as we know them today and bring them closer to the field in a more modern, squared off design. Second, we need the new stadium to be a revenue driver. The Artemio Franchi stadium in Florence is considered a seminal example of 20th-century architecture. Many reasons can be looked at. FIORENTINA have produced a video to unveil their plans for a spanking new 40,000-seater stadium. Italy, notorious for its bad soccer infrastructure, has long struggled to navigate the financial and political pitfalls that come along with construction in the country. As a person who loves Florence for its architecture I can appreciate it. Still being new to the club he probably didn’t know just how dangerous the stadium itself actually is. The 70-year-old has plans to modernise the club’s training facilities, but also wants to improve on the Stadio Artemio Franchi. Fiorentina would move forward with a renovation project that would cost around 150 million euros. Initially named in honour of Giovanni Berta who was regarded by the far right as a “martyr of the fascist revolution”, the stadium was constructed during the era of Mussolini, and was used to stir na… In a recent radio interview Rocco said he hopes things can move “Fast, fast fast.”. Fiorentina President Rocco Commisso is ready to invest 250M euros for a “New Artemio Franchi Stadium” to give Florence a state-of-the-art facility with 42000 spectators, to bring Fiorentina back to the Champions League and … It is not a tourist attraction as its #135 TripAdvisor ranking would confirm. Now that you have read the latest, tell us your opinion. Finance Corner: Fiorentina’s Project for a New Artemio Franchi Stadium. The area surrounding the new stadium includes public spaces, an interchange car park and a shopping mall The site of the new ACF Fiorentina stadium is adjacent to the airport and well connected to the city and the surrounding areas. What would hundreds of millions of taxable revenue each year and one thousand new jobs created do for the city trying to rebound post pandemic? It has been used as the basis for many future designs in architecture. CONROE, Texas (KTRK) -- A new vaccine drive-thru clinic opens in Conroe this morning. Looking at reviews on TripAdvisor, posters talk about the “electric atmosphere yet a stadium in disrepair.”. No. So why did most team’s revenues double when Fiorentina’s decreased? Initial plans focused on an innovative and multifunctional arena in the Castello area in Florence’s north-west, but a corruption scandal ended that project. Cesare Prandelli's Fiorentina will square off against Antonio Conte's Inter Milan at the Artemio Franchi Stadium on Friday, February 5. During 2008/09 Fiorentina had revenues of 101 million euros, not far off from the average of the top 20 clubs in the world at 197 million euros and about half that of Juventus. This number would help to justify many expenditures made (player purchases and increased team salaries) for purposes of Financial Fair Play, which carries a maximum of €30million of loss over 3 years. Revenues and fans are the priority for this build, as well they should be. A few weeks ago, Dario Nardella suggested that the project would move forward with a new build in the Mercafir. And of course, there is the issue of a stadium that is not state of the art, not generating revenue and owned by the city of Florence, who has not maintained or upgraded it. For years we have heard a lot of talk around what Fiorentina will do with its stadium issues. Ruggine, rattoppi su rattoppi.Crepe, sporcizia, voragini.La sicurezza?Stadio Artemio Franchi - in condizioni normali 40 mila spettatori - 6 dicembre 2020. Currently today, Fiorentina realize only €5.3million per year of revenues generated from matchday commercial activities. Taken from the NY Times article, the combined revenue of the English Premier League, Ligue 1, the Bundesliga, Serie A and La Liga during the 2008-09 financial year grew 3 percent from a year earlier to 7.9 billion euros, or $9.4 billion, while salaries in the big five leagues increased by 305 million euros, or 6 percent, in 2008-9 to exceed 5 billion euros for the first time. Much has been researched, discussed, revealed and commented on as it pertains to the stadium; its viability and level of priority. By choosing I Accept, you consent to our use of cookies and other tracking technologies. However, despite what some within the Brussels-based Pier Luigi Nervi Project Association may suggest, I have never seen anyone take their time away from the monuments in city center to come and take pictures next to the tower or spiral stairs. The president of the Italian Solidarity League of Fiorentina The Artemio-Franchi stadium, built in 1931, can accommodate nearly 45,000 spectators. Fiorentina would move forward with a renovation project that would cost around 150 million euros. The fan seating would be redesigned, there would be a renewed focus on shops, food and beverage vendors and other commercial facilities, and a showstopping glass roof would be installed that has drawn similarities to the Louvre. Rocco spoke to the comfort of fans being critical to this choice. There are many reasons why the city of Florence, its citizens and its government needs this stadium and the revenues it would realize. “First and foremost, I want our fans to be covered from the elements as they watch the game. So where do we stand today? Let’s start this article with the painful truth. It is partly due to the increased valuation of players and money spent for them in the market, but also due to the increase in salaries vs the increase in revenues. Of the 5 billion euros of revenue realized from this project over ten years, 2.25 billion euros of that would actually end up in the accounts of Fiorentina. Juventus is right now at €500 million in annual revenues and we are at €100 million. But the most noticeable difference in their balance sheet over the past 15 years comes after 2011. In 2018-19 Barcelona recorded a European high of €840.8million, Real Madrid had €757.3million, Manchester United had €711.5million and Juventus €459.7million. The stadium would cut off both Curvas as we know them today and bring them closer to the field in a more modern, squared off design. Raphael is the genius behind Philadelphia’s Kimmel Center for Performing Arts, and this beautiful home a few miles from me, among many others. There was plenty of useful, interesting stuff in this one as long as you ignore the scoreline. Deloitte projects there will be at least 2 million people attracted to the stadium each year between fans, residents and tourists. For Fiorentina such determination from the ministry will be fundamental because chief architect Marco Casamonti (famous for, among others, Air Albania Stadium in Tirana) has already created an initial concept for the stadium. Fiorentina join AS Roma and the Milan teams hoping to enhance their stadiums and the increased revenues that come from it and join Juventus, Atalanta, Udinese and Sassuolo as the only team in Serie A owning their stadiums. Fiorentina has unveiled plans for a new stadium, which the Serie A club hope will be ready to move into for the start of the 2021-22 season. To put that into perspective, that would take Fiorentina’s annual revenues from €94million now to €225million, close to that of the Milan’s of the world and above that of the Roma and Napoli. At the time it was reported that the stadium, which would replace the Stadio Artemio Franchi as Fiorentina’s home, would cost around €420m (£365m/$481m). This seems to be the preferred project for many locals in Firenze as it would give Fiorentina the state of art facility, would be owned by Fiorentina and allow for many new and important revenue streams. Fiorentina Stadium & Village: pre-agreement for a new home at Campi Bisenzio AC Fiorentina President Rocco Commisso looks to have chosen the Campi Bisenzio area to build the new 40,000-seat arena. The old nickname of the stadium was "Comunale." What happened in 2011? More importantly, though, Mike and Tito dive into the mess surrounding Fiorentina's new stadium with a lot of help from the best cardiologist we know: Dr. Nicola Corvaja. To learn more or opt-out, read our Cookie Policy. Num. A new Fiorentina stadium - Why team performance and a stadium are both top priorities, Sampdoria 2-1 Fiorentina: Player grades and 3 things we learned. That said, the issue of the stadium and the performance on the field are not an either or. That is an estimated increase of revenues each year to €225million. They are clear and distinct mutually exclusive events that need to be addressed as soon as possible and at the same time, as the convergence of this decision with our future success, or lack there of depends depends on what we do here and now. That is an output of €46.8million, a number that was only offset by an input of €20million from players sold. The Fiorentina FC stadium has a capacity of over 40,000, allowing plenty of loyal fans to unleash their emotions when watching the team play against arch-rivals Bologna FC, Pisa or Siena FC. Why? Fiorentina, led by legendary and current Mister, Cesare Prandelli managed to finish 4th in Serie A, qualified for the Champions League group stage after defeating Slavia Prague 2-0 on aggregate in the qualifying round, transferred to the UEFA Cup after finishing third during the group stage to Bayern’s first and Lyon’s second where they lost in the round of 32 to Ajax (2-1 aggregate). Speaking for someone who has sat inside of the Franchi during some very cold rain, I would also appreciate the comforts of a covered stadium as proposed by Rocco Commisso. Fiorentina has not been in European competitions since 2016-17. The club revealed details of a 40,000-seat stadium back in March 2017. Immagini @TgrRaiToscana pic.twitter.com/LafOJQH7Ei, Stadio Artemio Franchi is an active, heavily used stadium. Fiorentina has three options for new stadium, Sampdoria 2-1 Fiorentina: Player grades and 3 things we learned. With 101 million in revenue Fiorentina were able to bring in several well known and loved players: Alberto Gilardino (€14million), Juan Manual Vargas (€12million), Felipe Melo (€8million), Stevan Jovetic (€8million) and Gianluca Comotto (€4.8million). Well that my friends I will leave up to you to debate. To put input and output of revenues into perspective, during this same year only two leagues were able to achieve operating profits - the Premier League and the Bundesliga. While I have no doubt that Rafael’s designs would be amazing, it seems this is not an option as it would cause too many disruptions to EVERYTHING in the area. The mayor of the city of Florence has confirmed that plans for Fiorentina's new stadium will go ahead and the club will get a new stadium in the next 48 months. Sampdoria vs Fiorentina: Lineups and how to watch, Fiorentina Attempt Coppa Comeback Against Inter. After a rough start and three seasons in lower leagues, Fiorentina reached the Serie A in 1931. Companies will therefore benefit most from the flow of fans and non-fans, both during the match day and during the other days of the week, which currently does not exist. Find our usual coverage of this Viola fixture right here. That number would increase to projected €126million a year as quoted in their economic study. Iscritto al registro della Stampa Periodica del Tribunale di Firenze n. 5667 in data 28 giugno 2008. Fiorentina’s stadium first opened on 13th September 1931 with a friendly match against Austrian Side Admira Wien. ... he has found his grand hopes for a new stadium become tangled in … Nuovo Stadio Fiorentina is the planned new stadium of Fiorentina. ViolaNation was able to find out that Rocco is personally focusing his time on this stadium project. Fiorentina for many years under the Delle Valle did not try to get a shirt sponsor (used “Save the Kids” for charitable purposes) and had very unfavorable contracts with Le Coq as their kit manufacturer. I have many pictures of them myself. In light of today's announcement by the Italian Ministry of Cultural Heritage and Activities (MiBACT), signed by the Director General for Archeology, Fine Arts and Landscape, ACF Fiorentina would like to thank all the parties who showed an interest in the possibility of building of a new stadium for the city of Florence and Fiorentina fans on the same site where the team has always played. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Taken directly from a 2020 financial impact study done by Deloitte: “ACF Fiorentina is ready to invest €250milliom to build the New Artemio Franchi Stadium, so as to give the City and its Fans a state-of-the-art 50,000 square meter facility with 42,000 spectators, generate 1,000+ new jobs and ensure the Club has the resources it needs to compete for highest levels in Italy and Europe.
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