Latest Professional Professional. During our Zoom video call, Jens and I talked about the difficulties of trying to break into a market that is dominated by a single player. In 2012, branding gurus-turned-denim visionaries Erik Torstensson and Jens Grede launched cult jeans label Frame. Lass deiner Kreativität freien Lauf. He launched it in 2003 with his business partner Eric Torstensson. Flatow‒ Jens Grede geht fremd ohne untreu zu werden. When you’re on a roll, double down.” So we’re slowing down, not making any rash decisions, until it’s time to get up and run at it again. We probably thought marketing was more important than it actually was in the beginning. View the profiles of people named Jens Grede. Product is king. Sekretariat. For more information on how you can help NHS charities visit nhscharitiestogether.co.uk, Emily Ratajkowski: ‘Parents deserve some sort of medal after this’, Dua Lipa on Future Nostalgia and rejecting stan culture, Dr Dre & Jimmy Iovine: ‘We’re thinking about who will be the next Steve Jobs', Yeezy is finally moving shoes in massive numbers. Join Facebook to connect with Jens Grede and others you may know. Pre-social is like talking about the Old Testament. Similarly to Hedi Slimane, Kanye has a very defined aesthetic and creates a world from this blueprint. Jens: "I love Instagram. Produziert wird Frame in Kalifornien, wo sich ebenfalls der Hauptsitz des Unternehmens befindet. We are now working in a different era entirely. You lose the sense of what is really important, so I keep an open mind and consume vast amounts of information daily. We had no business strategy at the start. As industry outsiders, in the beginning we had a fearless lack of respect for fashion’s hierarchy. He launched it in 2003 with his business partner Eric Torstensson. 05242 591-1901 Fax 05242 591-1904. werner.grebe@sankt-vinzenz.de Mit Instagram kannst du Fotos aufnehmen, bearbeiten und teilen sowie Videos und Nachrichten an Freunde und deine Familie senden. Download to read the full June issue now. 2 Jobs sind im Profil von Jens Grede aufgelistet. If you buy something, we may earn an affiliate commission. As fashion label Frame comes into its eighth year, we caught up with its founder Torstensson in a bid to define what it means to be a creative director in 2020, while also assessing the impact Covid-19 will have on the industry as a whole. Erstelle ein Konto oder melde dich bei Instagram an. After a stint working at the interior design magazine Wallpaper* at the start of his career, at the tender age of 25, Jens decided to start Saturday, a London-based creative agency. We’d always had little sideline projects, outside of the main business, that were there just to keep our creative juices flowing. Denn Jens Grede und Erik Torstensson - die beiden Köpfe hinter Frame Denim - sind in der Fashion- & Mediaszene von London und Los Angeles keine Unbekannten. The world is starting to get back to work which means many women are turning to shapewear brands to help counteract the last few months of comfort food consumption. Frame Wants to Be the Next Calvin Klein. We’d met a man called Nico Peyrache, our partner in Frame in LA, who was involved in making jeans, and so we talked to some retailers we knew and then we went to work and hustled. Starker Schneefall und Eiseskälte führten am Montag im Fern- und Regionalverkehr und bei der Berliner S-Bahn zu Zugausfällen und Verspätungen. Just on a technical side note, I did want to let all you listeners know that because Jens and I did our interview over Zoom video you might pick up on a couple of very minor audio issues. Gründer von Frame sind die beiden schwedischen Designer Jens Grede und Erik Torstensson, welche die Figur der Frau in perfekte Szene setzen möchten und höchste Qualität sowie innovative Waschungen in einer Jeans vereinen. 2003 gründeten die gebürtigen Schweden mit "The Saturday Group" eine der einflussreichsten Mode-Marketingagenturen weltweit, deren 200 Mitarbeitenden in Büros in London, Mailand, Paris, Los Angeles und New York sitzen. Jens Grede of Frame and Sophie Abrahamsson of Bambuser discuss the new digital experience and how to reach consumers in a post-COVID-19 world. Jens Grede posted on Instagram: “With you I will go everywhere. Beauty Careers Education Live Events ; Community Fashion Week Podcasts Video Intelligence. And if you happen to be more of a visual learner, feel free to head over to my signature YouTube channel to watch the video version of this podcast in action. Kanye West is the most successful creative director working today. Today, along with his duties as co-executive chairmen and co-executive creative director of FRAME, Jens also has taken up the task of scaling the shapewear phenomenon that is SKIMS. Ok, now it's time to discover just how Jens sees the future of both fashion and SKIMS. Before we launched Frame, our denim brand, seven years ago, my business partner, Jens Grede, and I used one platform to launch into the next, which itself was fairly disruptive. So ausgelassen feiern Bella Hadid, Kendall Jenner, Katie Holmes & Co. in Mailand und Paris I think you can still be a genre-specific creative director, which is what I was ten years ago. The smartest creative directors of today are now experts at applying their singular opinion. It all starts with, “Can we make this in a responsible way.” It’s much harder to change what we are making already, but the goal is – not taking into consideration the impact of the pandemic – to be 80 per cent sustainable with our denim by 2021. Erik Torstensson and Jens Grede aren’t household names outside of the creative industries, but the women who dress in the Swedish duo’s booming denim line, Frame, certainly are. The organization quickly grew to include a stable of companies focused on everything from brand management, public relations, and art direction to talent brokering, e-commerce, and publishing - in the form of the highly respected Industrie magazine. Now, I am planning already for when we emerge on the other side. “Bodysuits are Good American’s way of doing jeans-and-T-shirt,” says He will report to Frame founders and creative directors, Jens Grede and Erik Torstensson, who launched the company in 2012. We went from being agency-based creative directors to working as creative directors at a men’s style magazine to launching and running our magazines, Man About Town and Industrie, while also devising and launching Mr Porter. Und die Einschränkungen werden noch bis Dienstag dauern. Share. The brainchild of Kim Kardashian West, the company has seen exponential growth since its launch in September of 2019. We both do. Sehen Sie sich das Profil von Jens Grede auf LinkedIn an, dem weltweit größten beruflichen Netzwerk. Sehen Sie sich auf LinkedIn das vollständige Profil an. You can really miss out, being too narrow in your media consumption. At the beginning, Instagram was there but it had yet to be monetised, so all the contacts and friendships we’d built up with stars such as Miranda Kerr, Gisele Bündchen, Emily Ratajkowski and so on, we were able to send them a pair of jeans, with a nice note and a hashtag or whatever, and because they liked them they posted pictures of themselves wearing them on their social feeds. Join Facebook to connect with Jenny Grede and others you may know. “To be able to connect with Frame fans and offer our customers a taste of our process is where we see success,” says Grede. Though they're still largely unknown here in the U.S., married businesspeople Jens and Emma Grede are behind some of the most hyped fashion launches in recent years. Join Facebook to connect with Jen Grebe and others you may know. If you were a trained fashion designer you could be a creative director for a fashion brand; if you were trained as a photographer you worked in the field of photography... You stayed in your box. Each time, our friends, colleagues, lovers would say, “Don’t do it. Nowadays, that sort of endorsement will cost you a ton of cash. Frame became the “supermodel” jeans. Erfahren Sie mehr über die Kontakte von Jens Grede und über Jobs bei ähnlichen Unternehmen. The term “creative director” is different for everyone. Der Fußballer hat sich beim Oberhavel-Kreisligisten Rot-Weiß Flatow angemeldet. As industry outsiders, in the beginning we had a fearless lack of respect for fashion’s hierarchy. Later renamed Saturday Group, with offices in the four fashion capitals, the business eventually also dove into the apparel side of fashion when, in 2012, it debuted the well regarded California lifestyle brand FRAME. No industry will be the same after coronavirus. Although we knew Frame was the ultimate test, we put into practice all that we had learned from doing the previous work. That means, aesthetically, strategically or visually, to different mediums. Stay in your lane!” We didn’t listen. ‘We had a fearless lack of respect for fashion’s hierarchy’. That’s how the brand began getting traction online. Its inclusive approach to shapewear with its broad size range and extensive skin tone color options has seen the company sell out of most of its stock within the 24 hours of a drop and has garnered an enviable loyal client base with 38% of first-time shoppers becoming returning customers. Tom Brady, the American football player, told Jens and I something that made a lot of sense: “When things are looking unclear and chaotic on the field, slow it right down. And this Sweden native is a savvy fashion executive whose eclectic career path has given him quite a unique and clear-eyed perspective on the industry. Martina Dirkwinkel Tel. 848 Followers, 777 Following, 431 Posts - See Instagram photos and videos from Jens Grede (@jensgrede) Influencers and models have been integral to Frame’s growth, says co-founder Erik Torstensson, who co-founded the brand with Jens Grede in 2012. Produziert wird Frame in Kalifornien, wo sich ebenfalls der Hauptsitz des Unternehmens befindet. View the profiles of people named Jenny Grede. Traditionally, what you were trained in as a creative director is what you could get a job doing. The masterplan for 2017? We had to make tough but quick decisions in the first few weeks – that was about brand survival. It doesn’t matter how good your friendship with a supermodel is, if your jeans don’t make her look amazing she is not going to wear them. All products are independently selected by our editors. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Back then, a commercial, visual output would have included a stills shoot, maybe a short mood film, but virtually no online-specific content. The founders say they’re measuring the success of live shopping through feedback and brand engagement. View the profiles of people named Jen Grebe. Räumfahrzeuge sind im Dauereinsatz. If you want to stay in the know about the latest luxury news,social media innovations and in-depth fashionindustry podcast interviews, subscribeto Jessica’s newsletter ASAP. 82k Followers, 7,021 Following, 6,018 Posts - See Instagram photos and videos from Johanna Pinkepank (@pinkepanki) Jens is the partner and board director of Kim Kardashian West’s shapewear brand SKIMS. Tom Ford did this really early: he was a fashion designer but then started doing his own perfume, then eyewear and then he did film, took his own pictures, built a company... Look at Virgil Abloh too: a prime example of this chameleonic new creative head, he builds art, fashion, luxury products and music. Subscribe to GQ, three issues for £1, here. Jens Grede After a stint working at the interior design magazine Wallpaper* at the start of his career, at the tender age of 25, Jens decided to start Saturday, a London-based creative agency. How hands-on Kim is with the creative direction of the company, the clear advantages of e-commerce focused business built on transparency, and how Jens plans to expand the growing SKIMS empire into new categories. Frame founders Jens Grede and Erik Torstensson opened their L.A. flagship store at the Grove late last month. The filter of Kanye is the creative direction and then you can apply this to his Sunday Service, or trainers, or his own house, or his own family, if you will, and it becomes his world. Gründer von Frame sind die beiden schwedischen Designer Jens Grede und Erik Torstensson, welche die Figur der Frau in perfekte Szene setzen möchten und höchste Qualität sowie innovative Waschungen in einer Jeans vereinen. The danger however is that you curate your own world, and gradually start believing that what happens in your stream is what is happening in the world. Can the duo behind so many other blockbuster brands turn their own label into a global player? So I thought this would be a perfect time to chat with Jens Grede. To create their recent campaign, Frame founders Jens Grede and Erik Torstensson gave the photographer Bruce Weber a box of jeans and complete creative … Jens Grede and Erik Torstensson have grown their former side project into a $100 million business. ♥️ _____ #italy #roadtrip…” • See all of @jensgrede1993's photos and videos on their profile. He applies his ideas to whatever he touches. Sustainability is at the front and centre of any conversation we now have at Frame.
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